Strategic Marketing (8130)

Examining Marketing and Business

Communicating in the Workplace

Developing Professionalism in the Workplace

Understanding Entrepreneurship

Understanding Economics

Developing Management Skills

Managing Marketing Information

Developing Product/Service Planning Skills

Understanding Product/Service Positioning

Examining Channel Management

Pricing Products and Services

Applying the Promotional Mix

Purchasing Products and Services

Implementing Risk Management

Selling Products and Services

Examining Financing

Preparing for Business Operations

Developing a Career

Examine current events and trends that affect marketing.

Analyze the effects of marketing trends on a selected business or product.

(Optional) Describe the influence of environmental issues on marketing.

Explain elements of ethical decision-making.

(Optional) Present solutions to address unfair business practices.

Explain the importance of follow-up communication.

Report information/data in a written document.

Report information/data in an oral presentation accompanied by visual aids.

Demonstrate examples of professional communication skills.

(Optional) Present an electronic device policy for the workplace.

Apply time-management strategies.

Identify the steps in negotiation and their use in the workplace.

Identify the characteristics of leaders.

Identify the importance of continuing professional development activities for all employees.

(Optional) Propose changes to an employee handbook.

(Optional) Explain the concept of entrepreneurship.

(Optional) Describe the need for entrepreneurial innovation.

(Optional) Summarize challenges faced by entrepreneurs.

Explain the effects of economic change on business and employment.

Analyze the role of government in business and the economy.

Describe the effects of global marketing on businesses in the United States.

Describe the phases of the business cycle.

Explain productivity and its effects on individual businesses and the economy as a whole.

Predict price changes based on supply and demand.

Describe the functions and levels of management.

Explain the process of hiring, orienting, and training employees.

(Optional) Identify strategies for motivating employees.

Explain appropriate methods of communicating with employees.

Explain the importance of managing a diverse workforce.

Explain the process of handling employee complaints.

Explain the process of remedial action.

Outline the procedure for conducting an employee evaluation.

Describe legal aspects of personnel management.

(Optional) Apply decision-making skills to management situations.

Describe benefits and challenges of managing a global business.

Explain the importance of financial statements in decision-making.

Interpret financial statements.

Explain the importance of a marketing budget.

Create a marketing budget.

Explain the importance of analyzing data.

Explain the nature of sales forecasts.

Explore opportunities for research and professional development.

Conduct a marketing research project.

Prepare a marketing research report.

Present marketing research findings and recommendations.

Analyze the life cycle of an existing product/service.

Analyze a product line and a brand extension.

Create a product extension for an existing product.

(Optional) Modify an existing branding strategy.

(Optional) Create a branding strategy for a fictitious business.

Describe the competitive positioning of an existing product/service.

(Optional) Analyze competitive strategies between similar businesses.

Conduct a strengths, weaknesses, opportunities, threats (SWOT) analysis.

Develop a repositioning plan or a rationale for maintaining the existing positioning plan for an existing product/service.

(Optional) Explain the inventory handling process.

(Optional) Explain inventory control systems.

(Optional) Compare common shipping and storing methods.

Identify the psychological effects of pricing.

Explain the effects of price on profitability.

Explain the concept of markup/markdown and how it relates to profit and loss.

Apply formulas for pricing to calculate markup and markdown.

Calculate breakeven point in units and dollars.

Calculate gross and net profit.

(Optional) Explain how pricing is determined in not-for-profit organizations.

Describe the roles of laws and ethics in pricing.

Identify internal and external methods of promoting sales for a selected product/service.

(Optional) Identify communications channels to reinforce company image and support financial investment.

Develop a promotional plan or campaign for a business-to-business (B2B) or consumer product/service.

Explain strategies for developing media outreach and public relations.

Identify social media platforms that can be used to promote a business or product.

Create a plan for introducing social media promotion.

Explain the role of a merchandising plan in purchasing products and services.

Explain the elements of a merchandising plan.

Compare the merchandising strategies of two businesses with similar products and different target markets.

Analyze forms used in purchasing.

Develop strategies for reducing shrinkage.

Explain the importance of protecting intellectual property.

Describe the legal aspects of marketing management.

Use buying motives of businesses as the basis for sales presentations.

Create a planogram for an identified business.

Analyze methods used in developing long-term sales relationships.

Explain key factors in building and retaining a clientele.

(Optional) Explain the uses of a prospect list.

Analyze innovative customer service, using case studies.

(Optional) Identify legal considerations in extending credit.

(Optional) Identify the benefits and costs of extending credit.

Explain cost analysis.

Analyze the components of a business plan.

Analyze the components of a marketing plan.

Develop a business plan.

Develop a marketing plan for a selected product or service.

Research career trends and opportunities in marketing.

(Optional) Update a personal marketing plan.

(Optional) Prepare a career development plan.

Explore postsecondary training and educational opportunities.

Update an electronic résumé and portfolio.

Update a cover letter.

Participate in a mock interview.

(Optional) Describe the role of professional/trade organizations in career development.

(Optional) Demonstrate networking skills for professional development.