Marketing Information Management: Define marketing information management and its components (i.e. marketing information, marketing research, and marketing-information management systems). Identify the characteristics of useful marketing information and classify types of marketing information as primary or secondary. Explain the functions and benefits of a marketing-information management system.
Standard detail
6.1
Depth 1Parent ID: 70E72F90314C46B885D0D7980FED3070Standard set: Marketing & Management II: Advanced Strategies (2022)
Original statement
Quick facts
- Statement code
- 6.1
- List ID
- 1
- Standard ID
- 0E6B08AE820F40378AE723B43A7E3DDA
- Subject
- CTE (2020-)
- Grades
- 11, 12
- Ancestor IDs
- 70E72F90314C46B885D0D7980FED3070
- Source document
- Marketing & Management II: Advanced Strategies (2022)
- License
- CC BY 4.0 US