Identify the types of promotion (such as, but not limited to, advertising, direct marketing including social media marketing, sales promotion, personal selling, and public relations) and describe the concept of the promotional mix. Give examples of why all elements of the promotional mix must be coordinated. Identify the major types of advertising media and cite the pros and cons of each.
Standard detail
28
Depth 1Parent ID: 958726DC244A45759DF995AE9B6E1159Standard set: Marketing & Management I: Principles
Original statement
Quick facts
- Statement code
- 28
- List ID
- 28
- Standard ID
- BD0155973949413CA16B0F29F621EF12
- Subject
- CTE (2020-)
- Grades
- 10, 11
- Ancestor IDs
- 958726DC244A45759DF995AE9B6E1159
- Source document
- Marketing & Management I: Principles
- License
- CC BY 4.0 US