Discuss the nature, scope, and importance of branding in product planning. List three different types of brands (Generic, Private, and National). Explain how branding strategies are used to meet sales and company goals, and examine a case study of a successful or failed business attempt at a rebranding effort. Example businesses could include Coke, JCPenney, and Old Spice.
Standard detail
26
Depth 1Parent ID: 331888CF8D8B465699E6E9D9A4B18F15Standard set: Marketing & Management I: Principles
Original statement
Quick facts
- Statement code
- 26
- List ID
- 26
- Standard ID
- 40567C5DF9174EB288AF217E165E2520
- Subject
- CTE (2020-)
- Grades
- 10, 11
- Ancestor IDs
- 331888CF8D8B465699E6E9D9A4B18F15
- Source document
- Marketing & Management I: Principles
- License
- CC BY 4.0 US