E.25

Research the Tennessee Department of Tourist Development’s website and online resources. Using the five W’s and how, explain the department’s marketing plan for local, instate travelers and national and global visitors of Tennessee. Using the same resources, research the economic impact the hospitality and tourism industry has had on Tennessee in the past five years. Compare and contrast other states’ resources, such as state videos and slogans (e.g., The Soundtrack of America – Made in Tennessee). Analyzetheir state’s catch phrase and accompanying marketing plan; determine if it has an impact, value, and relevancy on marketing tourism for the state.