B.6

Describe the process of developing a mission statement and vision for a hospitality or tourism organization and how these key components impact day to day functions and affect employee morale. Research and identify the mission statement and vision of several companies and compare and contrast the differences between them, including but not limited to a small company versus a large company and a for-profit organization versus a nonprofit organization.Create a newor recommend updates to an existing, mission statement and vision for an identified business by summarizing information collected from observations, print articles, and internet searches about the specific aspirations, beliefs, and values of the company.