AIDA (Attention, Interest, Desire, Action): Define characteristics and implications for each of the four steps of the AIDA formula (Attention, Interest, Desire, Action). Select a product and create example consumer engagement strategies for each step.
Standard detail
3.2
Depth 1Parent ID: DDAF8C6ED24748BA9B45E21156C78DDFStandard set: Advertising and Public Relations (2022)
Original statement
Quick facts
- Statement code
- 3.2
- List ID
- 2
- Standard ID
- 65B58BFC84F442DD9E37236D62457CA8
- Subject
- CTE (2020-)
- Grades
- 11, 12
- Ancestor IDs
- DDAF8C6ED24748BA9B45E21156C78DDF
- Source document
- Advertising and Public Relations (2022)
- License
- CC BY 4.0 US