Target Marketing: Research how targeting specific economic, social, or cultural groups can lead to a competitive advantage (e.g., calling attention to a brand’s social awareness efforts may increase sales of a specific product). Identify product marketing examples that narrowly segment their target audience and analyze the purpose in developing specific marketing campaigns.
Standard detail
2.2
Depth 1Parent ID: 4E2007C145AC4E6191F3C5518389A989Standard set: Advertising and Public Relations (2022)
Original statement
Quick facts
- Statement code
- 2.2
- List ID
- 2
- Standard ID
- 3BB74D0D8B1943C78E95321F65E14BDE
- Subject
- CTE (2020-)
- Grades
- 11, 12
- Ancestor IDs
- 4E2007C145AC4E6191F3C5518389A989
- Source document
- Advertising and Public Relations (2022)
- License
- CC BY 4.0 US