Standard set
Grade 11 - Marketing and Promotion
Standards
Showing 54 of 54 standards.
A
MARKETING AND PROMOTION 11
B
Curricular Competency
C
Content
1
Big Ideas
2
Applied Design
3
Understanding context
4
Defining
5
Ideating
6
Prototyping
7
Testing
8
Making
9
Sharing
10
Applied Skills
11
Applied Technologies
a
Marketing services and products can be designed through consultation and collaboration.
b
Personal design choices require the evaluation and refinement of skills.
c
Tools and technologies can influence people’s lives.
a
Conduct user-centred research to understand opportunities and barriers
a
Establish a point of view for a chosen marketing and promotion opportunity
b
Make decisions about premises and constraints that define the marketing design space
a
Generate ideas and enhance others’ ideas to create possibilities, and prioritize the possibilities for prototyping
b
Work with users throughout the design process
a
Identify and use a variety of sources of inspiration and information
b
Choose an appropriate form and level of detail for prototyping
c
Plan procedures for prototyping multiple ideas
d
Construct prototypes, making changes to tools, materials, and procedures as needed
e
Record iterations of prototyping
a
Identify and obtain critical feedback with a relevant audience to evaluate effective test marketing
b
Based on feedback received and evaluated, make changes to product and/or service plan or processes as needed
a
Identify tools, technologies, materials, processes, cost implications, and time needed for development and implementation
b
Use project management processes when working individually or collaboratively to coordinate or create processes or products
c
Share progress to increase opportunities for feedback, collaboration, and, if applicable, marketing
a
Decide on how and with whom to share or promote their product or service and creativity
b
Critically reflect on their design thinking and processes, and identify new marketing goals
c
Assess their ability to work effectively, both individually and collaboratively
a
Apply safety procedures for themselves, co-workers, and users in both physical and digital environments
b
Identify and assess skills needed for marketing and design interests, and develop specific plans to learn or refine them over time
c
Demonstrate the ability to apply a framework for problem solving
a
Explore existing, new, and emerging tools, technologies, and systems and evaluate their suitability for marketing and promotion interests
b
Evaluate impacts, including unintended negative consequences, of choices made about technology use
c
Analyze the role and personal, interpersonal, social, and environmental impacts of technologies in societal change
d
Examine how cultural beliefs, values, and ethical positions affect the development and use of technologies on a national and global level
a
marketing and promotion opportunities within the local community
b
role of advertising in domestic and international contexts
c
marketing processes, including the AIDA (Attention, Interest, Desire, Action) model
d
social marketing and ethical marketing, including the ethics of cultural appropriation
e
marketing and promotion strategies, including test marketing, segmentation, targeting, and positioning
f
ways to improve marketability of products and services
g
types of advertising that can influence diverse target market groups offline and online
h
risk assessment associated with marketing products and services
i
influence of corporate sponsorship, including naming rights
j
event planning, coordination, and facilitation skills
k
interpersonal and public relations skills to promote products or services and to interact with potential customers
l
career options in marketing and promotions
Framework metadata
- License
- CC BY 4.0 US