Entrepreneurship I (ME11) (2024)

Understand entrepreneurship, entrepreneurship discoveries, the entrepreneurial mindset, and business ethics in entrepreneurship. 

Understand design thinking, the Lean Canvas Business Model, and feasibility of venture ideas. 

Understand marketing strategies, unique value proposition, competitive advantage, and customer segments. 

Understand channels of distribution and cost structure. 

Understand pricing, revenue streams, and key metrics. 

Describe the nature of entrepreneurship. 

Explain career opportunities in entrepreneurship. 

Conduct self-assessment to determine entrepreneurial potential. 

Explain the nature of business ethics. 

Explain types of business ownership. 

Describe the design thinking process. 

Determine the relationship between government and business. 

Conduct an environmental scan to obtain business information. 

Determine feasibility of venture ideas. 

Understand Lean Canvas Business Model (LCBM). 

Explain the concept of marketing strategies. 

Identify company's unique value/selling proposition. 

Explain the concept of market and market identification. 

Explain the nature of channels of distribution. 

Explain the nature and scope of purchasing. 

Explain the concept of supply chain. 

Explain the nature of overhead/operating costs. 

Explain the concept of production. 

Explain the nature and scope of the pricing function. 

Explain the nature of sales forecasts. 

Determine revenue streams. 

Identify key metrics.