Marketing

Foundations of Marketing: Recognize the customer-oriented nature of marketing and analyze the impact of marketing activities on the individual, business, and society.

Consumers and Their Behavior: Analyze the characteristics, motivations, and behaviors of consumers.

External Factors: Analyze the influence of external factors on marketing. 

The Marketing Mix: Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.

Marketing Research: Analyze the role of marketing research in decision making.

The Marketing Plan: Describe the elements, design, and purposes of a marketing plan.