Travel and Tourism

Customer Relations

Marketing

Market Planning

Information Management

Operations

Professional Development

Promotion

Selling

Foster positive relationships with customers to enhance sales.

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.

Select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

Utilize information-technology tools to manage and perform work responsibilities.

Perform daily activities to facilitate ongoing travel and tourism operations.

Acquire industry knowledge to facilitate work processes.

Participate in career planning to enhance job-success potential.

Acquire a foundational knowledge of promotion to understand its nature and scope.

Understand promotional channels used to communicate with targeted audiences.

Implement display techniques to attract customers and increase sales potential.

Understand the use of direct marketing to attract attention and to build brand.

Develop content for use in marketing communications to create interest in product/business/idea.

Develop promotional materials to gain attention, interest, and action of clients.

Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.

Acquire product knowledge to be equipped to solve customer/ client's problems.

Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

Offer sightseeing advice

Provide interesting or enlightening information about points of interest

Explain the nature of destination marketing

Describe factors affecting travel and tourism marketing

Explain reasons that people travel

Describe reasons that people choose destinations

Describe factors influencing customer willingness to travel to a destination

Describe types of travel market segments (e.g., luxury, business travel, mass market, cruise market, rail market, specialty/activity/sports markets, ski market, niche market, etc.)

Explain segments of the tour market (e.g., mode of transport, distance to destination, length of vacation, travel season, etc.)

Explain ways that technology impacts the travel and tourism industry

Take and confirm reservations for travel and tourism services

Book tickets with hospitality and tourism service providers

Organize tours

Explain the nature of the travel and tourism industry

Describe types of tours

Explain areas of specialization within the tour guide industry (e.g., historical, corporate, nature/eco, adventure, etc.)

Describe major destination types (e.g., cultural, natural, recreational)

Identify key travel destinations

Identify characteristics influencing classification of destinations

Identify attraction options/types by their destination classification

Describe employment opportunities in travel and tourism

Explain the purpose of tourism promotion

Identify communication channels used in travel and tourism promotion

Describe promotional displays used in travel and tourism

Create promotional banners/signs

Discuss types of direct mail tactics

Explain the nature of email marketing tactics

Explain the role of business websites in digital marketing

Explain the use of social media for digital marketing

Write promotional content for use on the website

Write promotional content for use in social media

Develop promotional brochures for travel and tourism

Visit local attractions

Identify local attractions/events

Discuss key travel destinations in major geographical regions

Explain the nature of a region’s geophysical/landscape/aesthetic features

Describe a region’s sociocultural environment

Discuss motivations of travelers

Determine client’s tourism motives for use in offering recommendations

Propose tourism experiences

Recommend individual/group travel arrangements

Recommend individual/group attractions/events/entertainment