Sports and Entertainment Marketing

Channel Management

Marketing-Information Management

Marketing

Market Planning

Professional Development

Pricing

Promotion

Selling (SE)

Acquire foundational knowledge of channel management to understand its role in marketing.

Acquire foundational knowledge of marketing-information management to understand its nature and scope.

Understand marketing-research activities to show command of their nature and scope.

Understand data-collection methods to evaluate their appropriateness for the research problem/issue.

Collect secondary marketing data to ensure accuracy and adequacy of information for decision-making.

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Understand sport/entertainment/event marketing’s role and function in business to facilitate economic exchanges with customers.

Develop marketing strategies to guide marketing tactics.

Select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

Acquire information about the sport/entertainment/event industry to aid in making career choices.

Develop a foundational knowledge of pricing to understand its role.

Product/Service Management

Acquire a foundational knowledge of product/service management to understand its nature and scope.

Employ product-mix strategies to meet customer expectations.

Position products/services to acquire desired business image.

Acquire a foundational knowledge of promotion to understand its nature and scope.

Understand promotional channels used to communicate with targeted audiences.

Understand the use of direct marketing to attract attention and to build brand.

Acquire a foundational knowledge of selling to understand its nature and scope.

Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.

Explain the nature and scope of channel management

Explain the nature of channels of distribution

Identify data monitored for marketing decision making

Explain the nature and scope of the marketing-information management function

Explain the need for sport/entertainment/event marketing data

Explain the nature of marketing research

Explain sources of secondary sport/entertainment/event data

Explain sources of primary sport/entertainment/event marketing data

Search the Internet for sport/entertainment/event marketing information

Explain marketing and its importance in a global economy

Explain marketing and its importance in a global economy

Explain the nature of entertainment/event marketing

Explain the nature of sports marketing

Explain the concept of marketing strategies

Explain the concept of market and market identification

Describe the nature of target marketing in sport/entertainment/event marketing

Identify ways to segment sport/entertainment/event markets

Discuss the nature of the sport/entertainment/event industries

Describe the impact of sports/entertainment/events on communities

Explain career opportunities in sports/entertainment/event marketing

Explain the nature and scope of the pricing function

Identify factors affecting pricing of sport/entertainment/event products (e.g., lead time, market demand, market segmentation, smoothing, responding to competitors)

Explain the nature and scope of the product/service management function

Identify the impact of product life cycles on marketing decisions

Explain elements of the sport/entertainment/event product

Explain the nature of sport/entertainment/event brand/branding

Explain the use of licensing in sport/entertainment/event marketing

Explain the role of endorsements in sport/entertainment/event marketing

Explain the use of naming rights in sport/entertainment/event marketing

Explain the role of promotion as a marketing function

Explain the types of promotion (i.e., institutional, product)

Identify the elements of the promotional mix

Explain advertising media used in the sport/entertainment/event industries

Describe sport/entertainment/event industries’ utilization of digital media

Explain the nature and scope of the selling function

Determine sport/entertainment/event features and benefits

Describe factors that motivate people to participate in/attend sports/entertainment/events