Fashion Merchandising

Fashion Industry Basics

Fashion Merchandising and Marketing

Fashion and Design

Merchandise Planning

Inventory Management

Visual Merchandising and Display

Features and Benefits of Fashion Merchandise

Selling Fashion

Explain the apparel segment of the fashion industry

Describe theories of the origin of fashion products

Describe the influence of historical events on fashion products

Identify fashion market centers

Explain the role of fashion designers

Identify fashion trends

Explain the importance of merchandising to retailers

Explain career opportunities in merchandising

Explain marketing and its importance in a global economy

Explain the concept of marketing strategies

Describe marketing functions and related activities

Describe the nature of apparel and accessories marketing

Discuss career opportunities in apparel and accessories marketing

Explain the components of fashion (style, color, and functionality)

Explain the elements and principles of line and design in fashion

Describe the principles of color in fashion

Explain the nature and scope of the product/service management function

Explain the concept of product mix

Analyze information from suppliers

Scan marketplace to identify factors that could influence merchandising decisions

Analyze competitors' offerings

Plan merchandise assortment (e.g., styling, sizes, quantities, colors)

Explain the receiving process

Explain stock-handling techniques used in receiving deliveries

Process incoming merchandise

Maintain inventory levels

Explain the use of visual merchandising in retailing

Distinguish between visual merchandising and display

Explain types of display arrangements

Maintain displays

Dismantle/Store displays/display fixtures/forms

Acquire product information for use in selling

Explain fashion-brand images

Analyze product information to identify product features and benefits

Use characteristics of fibers, yarns, fabrics, and materials to identify benefits

Use garment construction methods to identify benefits

Determine customer benefits of model characteristics of men's apparel

Determine customer benefits of silhouette characteristics of women's apparel

Use characteristics of women's accessories to identify benefits

Use characteristics of men's accessories to identify benefits

Use characteristics of women's foundations/lingerie to identify benefits

Use characteristics of swimwear to identify benefits

Use characteristics of outerwear to identify benefits

Use characteristics of shoes/footwear to identify benefits

Explain the nature and scope of the selling function

Explain the role of customer service as a component of selling relationships

Explain the selling process

Establish relationship with customer/client

Determine customer/client needs

Analyze customers (apparel and accessories)

Recommend specific product

Determine size and fit of children's apparel

Determine size and fit of women's apparel

Determine size and fit of men's apparel

Determine size and fit of shoes

Use style characteristics to sell men's apparel

Use style characteristics to sell women's apparel

Convert customer/client objections into selling points

Close the sale

Demonstrate suggestion selling

Prepare cash drawers/banks

Open/Close register/terminal

Process sales transactions (e.g., cash, credit, check)