Entrepreneurship

Fundamentals of Entrepreneurship

Identifying a Business Idea

Planning a Business

Establishing a Business

Marketing Planning

Product/Service Management

Channel Management

Pricing

Promotion

Accounting and Finance

Explain the role of business in society

Describe the nature of entrepreneurship

Explain the role requirements of entrepreneurs and owners

Explain career opportunities in entrepreneurship

Describe the use of business ethics in entrepreneurship

Explain the need for entrepreneurial discovery

Discuss entrepreneurial discovery processes

Assess global trends and opportunities for business ventures

Determine opportunities for venture creation

Describe types of business models

Assess opportunities for venture creation

Generate venture ideas

Determine feasibility of venture ideas

Describe entrepreneurial planning considerations

Explain tools used by entrepreneurs for venture planning

Assess start-up requirements

Assess risks associated with venture

Describe external resources useful to entrepreneurs during concept development

Assess the need to use external resources for concept development

Select strategies to protect intellectual property

Use components of business plan to define venture idea

Assess the costs/benefits associated with resources

Explain types of business ownership

Select form of business ownership

Develop company goals/objectives

Define business mission

Explain the concept of marketing strategies

Explain the concept of market and market identification

Explain the nature of marketing planning

Explain the nature of marketing plans

Explain the role of situation analysis in the marketing planning process

Identify market segments

Develop customer profile

Select target market

Conduct market analysis (market size, area, potential, etc.)

Conduct SWOT analysis for use in the marketing planning process

Conduct competitive analysis

Explain the concept of product mix

Plan product mix

Develop positioning concept for a new product idea

Develop strategies to position corporate brands

Explain the concept of supply chain

Explain the nature of channels of distribution

Select channels of distribution

Explain factors affecting pricing decisions

Determine cost of product (breakeven, ROI, markup)

Calculate break-even point

Set prices

Explain the types of promotion (i.e., institutional, product)

Identify the elements of the promotional mix

Develop promotional plan for a business

Describe the need for financial information

Explain the concept of accounting

Explain the role of finance in business

Explain the nature of overhead/operating costs

Describe the nature of income statements

Describe the nature of cash flow statements

Explain the nature of balance sheets

Explain the nature of sales forecasts

Forecast sales for marketing plan

Describe the nature of budgets