Explain how brands and packages are affected by culture and determine situations in which global (standardized) versus international (adapted) products would be sold.
Standard detail
MKT-IBM-6.e
Element
Depth 2Parent ID: CB94F52C59F84967ACF5C17CF0DDCB9CStandard set: International Business & Marketing (8.4143)(2021)
Original statement
Quick facts
- Statement code
- MKT-IBM-6.e
- Standard ID
- 8D9224F22C2A4D2D9A83250ACF479946
- ASN identifier
- S21413759
- Subject
- CTAE (2013-)
- Grades
- 09, 10, 11, 12
- Ancestor IDs
- CB94F52C59F84967ACF5C17CF0DDCB9C1697B4DDDBEA475C992AA691C0FA9F70
- Source document
- Georgia Standards of Excellence CTEA Marketing (2021)