Explain reach and frequency and the concept of impression- based marketing.
Standard detail
MKT-IMC-4.6
Element
Depth 2Parent ID: E120A62154484C34856CDCE33DF7AE81Standard set: Integrated Marketing Communications (8.452)(2021)
Original statement
Quick facts
- Statement code
- MKT-IMC-4.6
- Standard ID
- B05F7C6308A64833B3CB6084E566D587
- ASN identifier
- S21412848
- Subject
- CTAE (2013-)
- Grades
- 09, 10, 11, 12
- Ancestor IDs
- E120A62154484C34856CDCE33DF7AE8197B1D62541954B908E1CA468CB05ACB6
- Source document
- Georgia Standards of Excellence CTEA Marketing (2021)