Outline the type of marketing research that should be conducted prior to developing a marketing plan for a selected hotel/lodging property or tour package.
Standard detail
MKT-HRTE-5.5
Element
Depth 2Parent ID: A124E84DB4934F5DA8630CB7784830A9Standard set: Hospitality, Recreation and Tourism Essentials (8.453) (2021)
Original statement
Quick facts
- Statement code
- MKT-HRTE-5.5
- Standard ID
- FEFE79E77BDF4102871D9D00667C3F3B
- ASN identifier
- S21412111
- Subject
- CTAE (2013-)
- Grades
- 09, 10, 11, 12
- Ancestor IDs
- A124E84DB4934F5DA8630CB7784830A97B222BC37C054C238B5DEF16B764F3F1
- Source document
- Georgia Standards of Excellence CTEA Hospitality and Tourism (2021)