Promotion: • promotion strategies for different market segments: o advertising o sponsorship o product trials o special offers o branding • above the line and below the line promotion techniques • public relations – improving company image/brand the use of technology in promotion: o targeted advertising online o viral advertising via social media o e-newsletters • the importance of a brand.
Standard detail
BM.3d
Depth 3Parent ID: 0FF59B1ADB3640548F05F7A6D576825FStandard set: iGCSE Business
Original statement
Quick facts
- Statement code
- BM.3d
- List ID
- d
- Standard ID
- 8FD82FCF08E041F9AA9774AF499D2AE9
- Subject
- Business
- Grades
- 10
- Ancestor IDs
- 0FF59B1ADB3640548F05F7A6D576825FF88E776C31CB477EB1944DDCD2032A83D5F2030979074B6689276847F0879D2B
- Source document
- Pearson Qualifications
- License
- CC BY 4.0 US