Fashion Merchandising: Grades 10, 11, 12

Historical Development of the Fashion Industry

Fibers, Fabrics, and Finishes

Producing Fashion

Fashion Marketing

Fashion Merchandising and Retailing

Exploring Careers in the Fashion Industry

Define terminology

Explain the historical development of fashion

Recognize the factors that influence clothing choices

Analyze the theories of fashion movement and the stages of the fashion cycle

Define terminology

Discuss fiber properties and determine their appropriate use

Compare types of fabric design and construction

Identify the major types of fabric finishes

List the major textile laws and cite their purpose

Define terminology

Cite the basic elements of design

Cite the basic principles of design

Identify the steps of the fashion design process

Explain the role of the designer in creating apparel

Describe the movement of fashion from the manufacturer to the consumer

Explain the function of competition in creating and marketing fashion

Define terminology

Explore the functions of marketing

Explain how apparel is marketed domestically and internationally

Explain ways technology is used in fashion marketing

Define terminology

Describe the types of fashion retailers

List the basic categories in apparel

Discuss the steps in the merchandising cycle/buying process

State why visual merchandising is essential to the retailer

Define terminology

Identify the personal traits needed for a successful career in the fashion industry

List educational and training requirements needed for a successful career in the fashion industry

Prepare a list of terms with definitions

Create a timeline to illustrate the progression of fashion throughout history

List historical trendsetters of the 20th century and describe their influence on fashion

Compare the influences that basic human needs (physical, psychological and social) have on clothing choices

Investigate fashion leaders and trendsetters in today's climate

Construct a diagram depicting the theories of the fashion movement (Trickle-up, Trickle-down, Trickle-across)

Illustrate the stages of the fashion life cycle (Introduction, Rise, Peak, Decline, Obsolescence)

Prepare a list of terms with definitions

Compare the advantages and disadvantages of natural and manufactured fibers

Explain how fibers are made into yarns

Analyze and debate the issues related to leather and fur (ethical, controversial, by-product)

Identify the two major forms of fabric design (structural and applied)

Compare the different fabric construction methods (weaving, knitting, and other construction methods)

Collect, for display, different examples of fabrics with specific finishes

Prepare a written report listing major textile laws and their purposes (fiber content, country of origin, care instructions, identity of producer/distributor)

Prepare a list of terms with definitions

Choose and display an example of each element of design

Choose and display an example of each principle of design

Plan an outfit using the principles of design to create illusions that enhance appearance

Diagram the steps of the design process (Basic Decisions, Design Concept and Samples, Sales Research Analysis, Design Presentation, Purchase Orders, Production)

Research top fashion designers and present examples from their current line (Charles Frederick Worth, Mariano Fortuny, Ralph Lauren)

Use a timeline to trace the movement of fashion apparel from the fiber and fabric manufacturer to the consumer

Research the major federal laws giving businesses the right to compete in our society

Prepare a list of terms with definitions

Analyze the marketing mix (The four P's) for a specific fashion product

Conduct market research to determine a fashion product's target market and prepare a presentation to report findings

List and describe major domestic market centers

List and describe major international market centers

Create a presentation that compares trade shows, fashion shows, and market weeks at major market centers

Analyze and show examples of bar codes, optical scanners, radio frequency, magnetic strips, and smart cards

Prepare a list of terms with definitions

Assess characteristics of the following stores: department stores, specialty stores, chain stores, discount stores, off-price retailers, wholesalers, hypermarkets, mail order retailers, on-line retailing and outlet stores

Chart classifications in apparel (women, men, children, intimate, cosmetics and accessories)

Create a buying plan for a local fashion retailer that includes the styles, sizes, quantities and prices of merchandise for a specific season

Draw a floor plan of a store, showing areas of selling, sales support, and fixtures

Create a visual merchandising display

Prepare a list of terms with definitions

Evaluate personal traits and compare them to those needed for a successful career in the fashion industry

Investigate career options in the fashion industry (education/training, salary levels, job outlook, experience needed, locations)