Business and Marketing Technology: Arkansas Tourism Industry

 Identify, analyze, and explain the various geographic reasons in the State of Arkansas.

Describe the parks and tourist attractions in each region.

Evaluate and discuss the hospitality industry in Arkansas and its economic relevance to Arkansas communities, regions, and the state as a whole.

Evaluate and discuss the tourism in Arkansas and its economic relevance to Arkansas communities, regions, and the state as a whole.

Analyze the transportation industry and the impact of the transportation infrastructure on the travel and tourism industry. 

Examine and deliberate on businesses that originated in Arkansas as well as professional organizations associated with Arkansas businesses.

Determine and discuss economic and legal factors affecting Arkansas businesses.

Understand and explain basic marketing concepts important in hospitality and tourism businesses. Essential Learning Targets Applications Resour

Understand and demonstrate understanding of educational requirements for career development and advancement.

Understand and demonstrate job readiness concepts and skills.

Identify the different geographic regions.

Examine the various demographics in each geographic region and how this affects consumer behaviors in each region.

Research and explain the economic conditions of each region. 

Identify and label the counties in each region.

Locate and list the city, state and national parks in each region.

Identify and describe the major tourist attractions in each region and discuss how these features relate to consumer wants/needs. 

Explain the food and agricultural industry in Arkansas and the impact the industry has on local, state, and the national economy.

Research the various types of cuisine, service styles, restaurants and their price ranges.

Identify the types of lodging available in Arkansas, including hotel, motel, bed and breakfast, resort, CRP7 camping, and time shares. Analyze how each option meets consumer swants/needs.

Determine and analyze the economic impact of the lodging industry in Arkansas 

Research, identify and explain trends in lodging industry; Airbnb, VRBO, agritourism, etc.

Locate and examine the various types of parks in Arkansas, i.e. city, state, and national

Explain the tourism industry as it relates to sports, including any professional sports facilities, college athletic programs, marathons, hunting sports, hall of fame, etc.

Discover the different festivals in the state and describe the featured foods, crafts, and the cities where the festivals are located.

Determine the careers available in the tourism industry

Research, examine and explore Agri-tourism and Farm-to-Table

Analyze the Arkansas infrastructure for rail, air, land and water, including the challenges, strengths and deficiencies of each.

Understand the economic impact of the transportation industry on the Arkansas economy.

Determine the careers available in the transportation industry.

Identify and categorize various businesses that originated in Arkansas.

Identify and examine the various professional organizations associated with Arkansas businesses.

Compare and contrast the characteristics of successful and unsuccessful entrepreneurs.

Determine and analyze the liabilities and risk of business ownership.

Analyze the impact of changing economic conditions that affect Arkansas travel and tourism. 

Identify Visitors and Convention Bureaus, and Destination Marketing Organizations (DMOs) and determine the role they play in tourism.

Determine how advertising and promotion taxes are important to the hospitality and tourism industries.

Research the local market and generate ideas about opportunities for new hospitality and tourism businesses in the local area. Identify unmet wants or needs in the local market and devise a plan to meet those wants and needs.

Determine the education required for careers in hospitality and tourism and the importance of life-long learning.

Demonstrate personal qualities related to employability: promptness, interpersonal skills, dependability, initiative, honesty, integrity, patience, asking questions, responsibility, respect for diversity, and communication skills.

Demonstrate good health, hygiene, nutrition, and physical fitness habits and discuss how these can help you to be a better employee and have improved quality of life.

Participate in quarterly work skills evaluations. (Evaluations should be similar to employee performance reviews used in the workplace.)